Branding, Creative, Digital, PR & Social, Strategy

Ethical Investment. From the ground up.

Earthworm Group

Ethical investment fund, Earthworm, approached us with a brief to launch and build their brand from scratch. Essentially, it was everything but the name (which we all agreed was a good’un).

We began by working on the brand strategy to establish how to communicate Earthworm’s core business principles regarding environmental and financial responsibility. We articulated the brand’s mission, values, as well as a written statement that would serve as a foundation for further brand development. At the heart of this, was a core strapline: From the Ground Up.

Ethical Investment. From the ground up.

With that in place, we began creating a distinct visual identity, with a new logo, colour palette and brand guidelines being rolled out across a range of collateral, as well as the design and build of a new website, which was to be launched in conjunction with a full PR and comms campaign. The campaign was delivered through both organic and paid social as well as traditional media relations, while our animated brand video served as our central launch asset.