One element of our integrated offering that’s been particularly useful has been paid media, given the swing towards digital during lockdown - and the ramifications for the fitness industry as a whole. Finding consumers online is more important than ever, even for a bricks and mortar business like TRIB3. So we devised a bespoke PPC campaign to target potential customers for two of TRIB3’s UK locations in Leeds and Sheffield - one that paid off, with very pleasing results.
Comms, Creative, Digital
Driving B2B and B2C conversions through paid activity.
We’ve been involved with global boutique fitness brand TRIB3 for years, working on everything from branding and messaging to strategy and social - the team at TRIB3 are able to take advantage of the skills and services they need to achieve their objectives, benefitting from our deep client knowledge and flexible approach.
On the B2B side, we’ve also been using paid activity as an ‘always on’ franchise campaign, driving vital leads amongst potential franchisees across LinkedIn, Facebook and Google Ad network. The audience spans everyone from experienced multiple franchise owners, through to curious ‘up and coming’ franchisees taking their first step, so our targeting has been granular and nuanced to match.
Consumer results (Q1 2020):
• 391 signups
• 5,753 clicks
• 57p cost per click
• 6.8% conversion rate
Franchising results (Q1 2021):
• 64 leads
• £20 cost per lead
• 4,000 highly engaged users reached