Making an impact with paid media.
We’ve been working with Couture living on a retained basis since early 2020, with the original brief of bringing a much needed injection of tone and personality to the brand. The business offers an enviable range of curtains, blinds and wallpapers, handmade in their Yorkshire workshop - so our first steps were to craft messaging that situated them as a quality, curated lifestyle brand, in opposition to competitors.
Creative and management for organic social has been part of our role from the start, but we recently completed the picture by taking on paid media. It’s an offering that complements our wider brand work, and works in sync with more traditional off- and online PR efforts.
Our first month marked a serious departure from previous performance - a 137% rise in sales versus in-house management. Across smaller samples purchases, and much larger bespoke orders, we drove a conversion rate of around 35%.
What’s more, during our first month we managed to reduce spend by 26% whilst achieving an 86% increase in impressions, and a 146% increase in clicks to site.
Though paid social drove the majority of traffic, Google Adwords marked a particularly profitable increase. When compared to in-house management, our strategy of rebuilding from scratch whilst testing and learning bought the cost per conversion down by -86%.
We’ve seen comparable numbers in the months since, demonstrating the real financial impact paid media can have, combined with the skills to manage it.
First Month’s Results
Clicks: + 146%
Unique Purchases: + 114%
Cost per Click: – 1,549%
Spend: – 26%
Pages per Session: 3.4
Avg Time on Page: 1:17mins