We’ve been working with Couture living on a retained basis since early 2020, with the original brief of bringing a much needed injection of tone and personality to the brand. The business offers an enviable range of curtains, blinds and wallpapers, handmade in their Yorkshire workshop – so our first steps were to craft messaging that situated them as a quality, curated lifestyle brand, in opposition to competitors.
Creative and management for organic social has been part of our role from the start, but we recently completed the picture by taking on paid media. It’s an offering that complements our wider brand work, and works in sync with more traditional off- and online PR efforts.
Our first month marked a serious departure from previous performance – a 137% rise in sales versus in-house management. Across smaller samples purchases, and much larger bespoke orders, we drove a conversion rate of around 35%.
What’s more, during our first month we managed to reduce spend by 26% whilst achieving an 86% increase in impressions, and a 146% increase in clicks to site.
