Beacon wanted to consolidate its position as Britain’s leading purchasing company, drive sales, and to connect with customers by communicating their core values and innovative thought leadership.
To achieve this we created Beckon, an industry magazine that’s content rich, high quality and instantly engaging. Our creative and copywriting team worked with Beacon to devise varied and impactful content, designed a bespoke publication, and developed a plan to launch the first edition at the Annual Hotel Conference 2015.
After its initial launch, Beckon was distributed to key customers and suppliers, as well as being made available online. In July 2017 we refreshed the publication’s design, resulting in a Silver award at the CIPR Excellence Awards later that year.