It’s not often you get as meaningful a campaign objective as the one Aardman Animations set us in 2021 – become part of the conversation on young peoples’ mental health, and change it for the better.
The campaign, What’s Up With Everyone, centered on a suite of impactful videos from the famous animation studio, developed in collaboration with universities and health bodies. It was our job to take that creative to the world, including engaging influencers who would provide the best route into young peoples’ conversations on social media.
