We began working with Visit Leeds (our home city’s DMO, or Destination Management Organisation) in 2021, at a time when the travel industry was still recovering post-pandemic.
We were tasked with bringing visitors to the city, both local and national. That meant raising awareness of Leeds as a staycation destination for families and couples, and showcasing all the city has to offer.
As we approached LEEDS 2023, the city’s Year of Culture, our activity shifted to showing people what Leeds has to offer in the cultural space – that Leeds is a city with culture around every corner, and accessible culture at that.
