Quickline provides the best broadband for a mostly rural audience, reaching areas bigger providers leave behind. So their positive mission was central to a brand refresh and strategy project aiming to take the business from the era of basic broadband to a full fibre future.
Branding & Creative, Strategy
Lightning fast life. Wherever you live it.
We began by working with the Quickline team to define a new mission – one that held connecting underserved communities at its heart. It was time for ‘Lightning fast life. Wherever you live it.’ Next, a thorough Tone of Voice and supporting brand copy brought forward the ‘Broadband for the better’ Quickline are uniquely placed to offer.
Then our creative studio got to work, offering a new vision for Quickline refined from a choice of two design routes. The brand’s ‘Q’ became an iconic visual device, shown in situ with imagery of the rural communities and customers Quickline is on a mission to connect. A new colour palette now sets the brand apart from the big broadband competitors, with the rollout covering everything from exhibition stands and vans to a new website, social media and printed sales collateral.
A project with a positive vision, and one our team worked hard to turn around in just 4 months from the first green light to the final execution.