PR & Digital PR
The Residence Collection
Our work with premium window and door designer, The Residence Collection, and their sister trade company, Window Widgets, helps to raise awareness of the brand to both consumer and trade audiences, driving traffic to site and increasing sales.
Through carefully devised PR strategies – encapsulating planned campaigns, reactive PR and digital activity – we’ve delivered high quality, relevant results, and established the brand as a leader in an already competitive market.
We’ve done it by tapping into topics relevant to our consumer audiences, including cleaning tips, interior design how-tos and new product launches.
Reactive PR is a huge part of what we do for the brand, identifying topical news stories and responding to relevant journalist requests, helping to build brand awareness and validity, whilst securing wishlist title coverage.
From a B2B perspective, our work with Window Widgets, the UK’s leading universal window ancillary supplier, includes new product launches, company initiatives and bespoke forward features for key trade titles.
Our integrated offering supports this PR approach, with social, content and design combining to create new web pages, optimise on-site blogs and create eye-catching infographics and designs.
Standout results for year one include:
– 184 pieces of coverage across online and print titles
– Wishlist titles secured, including Ideal Home, Woman&Home, Daily Express and Daily Telegraph
– Key trade publications secured, including Glass Times, Glass News, Fenestration News and Build It
