Branding, Creative, Digital, Strategy
Building a brand inspired by nature.
NatureWall are a startup truly inspired by nature, crafting wooden boards with a unique peel and stick feature that make them easy to fit in any home. A product that consumers loved, but a brand that needed something more to stake a claim in the DIY market.
We started by telling NatureWall’s story. Founded by a skilled woodworker, the brand had authenticity and a love of nature baked in. An inspirational narrative for consumers to connect with. Then we used that story to inform a fresh visual identity and tone, touching on everything from packaging to a bespoke guarantee designed to encourage conversions.
Finally, a fully functioning e-commerce website, using the Shopify platform. The ideal way to display vital product and brand info, keeping the user journey front and centre. And a fantastic way to show off a striking new vision for NatureWall.