With a remit covering sport and activity across the nation, Sport England has the kind of reach many organisations and charities could only dream of. Part of their programme for summer 2021 involved using that reach to positively impact the lives of disadvantaged young people via free holiday clubs offering childcare, food and fun for kids on free school meals.
We came on board after a rapid fire tender process, with a brief to unite the comms of nine Active Partnerships offering the holiday clubs – from multiple London boroughs, to Cornwall, Norfolk and Lancashire.
