After consolidating its brand identity, and establishing market position through a brand DNA document, we created a full social playbook, refreshed creative, eCommerce website design and build, social video content and an always-on paid advertising strategy which has included a successful digital PR and influencer campaign.
Branding, Comms, Creative, Digital, Strategy, Video & Animation
Clever kids’ products.
Doddl specialises in kids’ products that make family mealtimes easier and more enjoyable. When they initially approached us, they were looking for an agency who could help them deliver a digital PR and influencer campaign. However, as our relationship grew, and we understood more about doddl’s aspirations and marketing strategy, our remit spread so as to make use of virtually every aspect of our integrated offering.
This paid strategy consists of Facebook, Instagram, Google Display, Google Search, YouTube and Spotify activity - alongside assisting with consultancy advice on Amazon Advertising and brand partnership work.
• 3.8million organic social impressions
• 87,000 engagements
• 299% quarterly increase in follower growth
• 22.6k clicks to site from organic content