Branding & Creative, PR & Digital PR, Social & Paid Media, Strategy

The best business broadband.

ITS Technology

ITS Technology offers a simple prospect – the best business broadband around – as part of their disruptive Faster Britain network. But they needed an engaging B2B campaign to carry that message to regions around the UK, so we signed on for full scale delivery across social, web, PR and OOH.

We developed localised messaging based on target sectors, with a bold design style going big on the FOMO. Web traffic reached bespoke landing pages based on location, offering a clear outline of USPs and targeted CTAs, supported by remarketing ads.

The project began with a four week test campaign in Burnley, with PR activity which achieved multiple pieces of coverage, spanning key national and regional titles, including links.

Then we rolled out a scaled-up 12 week campaign across Manchester, Sheffield, Bristol and Nottingham.