BrewDog approached us to pitch ideas for the promotion of Equity for Punks V, the fifth round of its annual crowdfunding initiative. The focus was simply to raise awareness of the scheme, with a specific focus on encouraging the purchase of shares in BrewDog’s bars across the UK.
We proposed a simple message rendered by an expansive creative vinyl execution for bar windows. The message, Don’t just drink BrewDog. Own BrewDog., was a direct distillation of what EFP was all about. To those BrewDog drinkers in the know, an invitation, to everybody else, an intrigue.
