Craft beer distributor James Clay was proud of its heritage; not just as a company that’s stayed true to its family-company roots, but as one of the driving forces behind the explosion of craft beer. Put it this way: it was importing lambics and hoppy IPAs when you were still in short trousers (and weren’t allowed to drink beer).
Branding, Creative, Strategy
Craft, curation and conveyance.
Having worked with the marketing team at James Clay for a number of years, they asked us to deliver a rebrand that would more closely reflect their core values. This was to be orientated around a name change to ‘James Clay & Sons’ – in line with the leadership of the company being passed down from founder Ian Clay, to son James.
So we created an industrial heritage-influenced identity that would be perfectly suited to a wide range of contemporary environments including trucks, signage and uniforms – and happily sit alongside the logos of the beers, breweries and brands the company distribute in the UK. We also re-crafted the companies brand’s origin story and applied both to a big coffee-table style brand book.