We worked with the NHS Leeds West CCG to create an asthma awareness campaign that encourages children to remember to use their brown or blue inhalers.
We developed two short animations to communicate how to use an inhaler, and the differences between them, in a way that would appeal to 5-11 year olds.
The campaign really played to our strengths as an integrated agency, combining creative, video and PR & Social. We created the characters of Erin Haler (Brown) and Iain Haler (Blue) to reflect the two inhaler types, there to help their friends Becky Bishop & Billy Bawler.
We scripted, storyboarded and produced the animations, including using children for the voiceovers to provide a friendly and reassuring feel. This was then supported by a strategic social campaign.