Proper Porridge.


Fast-growing instant porridge retailer, MOMA, wanted to run an advertising campaign to raise brand awareness in the north of England. Research had shown that while the brand was relatively well known in the south, it wasn’t yet well recognised in the north.

With a focus on the quality of ingredients, and with a brief to incorporate a clear pack shot, we delivered an advertising concept that aimed to position MOMA as the definition of ‘proper Porridge’ while still emphasising the convenience of the product. The creative introduced a fun new typeface and provided a simple, colourful backdrop for the pack visual by featuring a ‘rain’ of the core ingredients.