Wienerberger is a widely known and trusted name in the construction industry, and it was that reputation for care and responsibility we were asked to use as the focus for a campaign relaunching an established product – Corium, a brick tile facade system. The product, and the project itself, was also a partnership between distributors Taylor Maxwell, another trusted name and a real asset to the brief.
With a decade on the market, it was obvious that Corium was a proven entity. But the relaunch coincided with the award of BBA certification, a strict industry marker that ensures fire safety, durability and quality. With this evidence in mind, we created a campaign that focussed on what both companies, and the system, achieves. Over & Above.