Branding & Creative, Digital, Video & Animation

Think of an accountant. Actually don’t.

BigStar

Whilst branding an accountancy and business management company might sound like an everyday professional services brief, BigStar are nothing of the sort. It asked us to design an identity that represents the unique passion of founder (and music mogul) Nick Lawrence: representing some of music’s hottest prospects and established artists.

Starting with nothing more than a name on a business card, we developed a fresh brand pitched as a disruptive game changer, collaborating with the client at every stage. Our work was based around a striking wordmark which reflects some of the glamour of the industries BigStar specialises in, but retains a sense of confidence and professionalism that represents the serious side of the business.

We then rolled the identity out across everything from social media to letterheads, and developed a full website to showcase the brand look, feel and attitude, as well as some of the stellar talent on the BigStar books.

And that talent roster is central to our ongoing comms work. Through social activity and media relations we’ve put a focus on content creation and artist engagement. This includes using Nick’s natural voice and charisma to generate opinion pieces that resonate beyond simply the accounting trade press (and instead hone in on key issues within the entertainment industry) and social media interaction with roster artists such as Ashnikko and Goldie.