Whilst branding an accountancy and business management company might sound like an everyday professional services brief, BigStar are nothing of the sort. It asked us to design an identity that represents the unique passion of founder (and music mogul) Nick Lawrence: representing some of music’s hottest prospects and established artists.
And that talent roster is central to our ongoing comms work. Through social activity and media relations we’ve put a focus on content creation and artist engagement. This includes using Nick’s natural voice and charisma to generate opinion pieces that resonate beyond simply the accounting trade press (and instead hone in on key issues within the entertainment industry) and social media interaction with roster artists such as Ashnikko and Goldie.