Client and beer distributor, James Clay & Sons, came to us with a proposition. An unusual one.
It had acquired access to craft witbier from a brewery based in the Flanders region of Belgium. The beer had previously been sold as the house beer of a local pub, but remained largely unknown outside of that particular locality.
James Clay felt it had potential as an import. It saw an opportunity, and asked us if we wanted in by a) leading on creating a new brand and b) taking a commercial stake. We decided we did. The opportunity to brand our own beer was too good to pass up.