Couch To Fitness asked us to come up with a paid social content campaign to help encourage pre and postnatal mums to stay active. Offering free, online fitness courses, our objective was to engage key audience groups on social channels through messaging that spoke directly to them and their circumstances.
Branding & Creative, Copy & Content, PR & Digital PR, Social & Paid Media
Your pace, at your place.
Couch to Fitness
We created a channel strategy, messaging suite and keyword strategy, before executing the campaign through a tight test and learn mechanism, optimising across all channels according to best performing message, imagery, format and post copy.