Long-time client Bewley’s asked us to refresh its foodservice coffee brand, Eros. As with Grumpy Mule, we wanted to create a brand that would live up to a promising name.
We created a brand concept and story that was (with some poetic license) based around the mythical connotations of Eros. In our vision, Eros is our hero character, the Greek God of Love, whose style is egregiously plagiarised by the chubby, nude, attention-seeking behaviour of his fame-hungry cousin, Cupid. To compensate for his lack of a ‘love arrow’, Eros turns to love potion. Otherwise known as coffee.