Not for profit
marketing
By its very nature not for profit marketing isn’t about driving sales. But just like every project we deliver, it’s still about awareness, audience and engagement. Across the charity, public and private sector we’re able to deploy the full range of our skills to deliver integrated communications that drive tangible results.
Whether you’re looking for a not for profit digital marketing campaign like the ones we did for Aardman and Sport England, or a not for profit web development project like the one we did for St Leonard’s Hospice, or indeed a not for profit advertising and PR campaign like the one we did for FourPaws.
Let us know what we can do for you.
It’s been great working so closely with ilk throughout each step of the approach, and we’re really looking forward to helping to make a difference to young people.
How can we reach your audience?
Not for profit organisations often have a core target audience, but it can vary between those that are looking to engage with the demographics its initiatives support, and those to whom it looks to for patronage or donation.
We have experience of both, and are experts in amplifying key messaging for maximum effect.
Talk to us about who you need to reach.
We were really impressed with ilk from the moment they pitched for the project. They clearly understood the importance and objectives of the campaign and had some innovative and creative ways to ensure we are able to reach the parents and children who stand to benefit most from the programme. Throughout the campaign their quality of their work has been excellent and we have seen some great results with more children participating in the summer holiday activities.
How does it work?
It’s all about the people, the place or the project. There’s no ‘patented three step method’, or guaranteed process for achieving results. Because the right combination of skills and experience might fall outside of traditional marketing frameworks - and that’s why we love the integrated approach.
We’ll take your brief and interrogate it, before agreeing KPIs and measurable results which you can use to show real added value. We know working with an external PR agency, web development service or brand design consultancy can be a significant commitment. So we make sure to give you oversight of everything we do, from the clear timing plan we present at kickoff, to the dedicated account manager you’ll liaise with throughout.
Collaboration starts with conversation.
What do I get out of it?
That all depends on what you need to tap into. If you’re looking for branding or creative services, it might be that we deliver a new visual identity, tone of voice and guidelines for your team to take those comms forward. Or it might be that we provide an always-on press office and PR service, getting your message out there and responding to big wins and crisis management.
Our experts in social and paid media can help build ad campaigns that drive clicks, registrations, sales and engagement - working to clear KPIs and targets that allow you to report to stakeholders and superiors. Then there’s production, with in-house photography and videography services ready to document events, or create media content that cuts through the static.
It’s our job to give you the combination of skills you need to achieve.
Find out more.
When we came to ilk for a new website, what mattered most of all was that they understood St Leonards’ unique atmosphere and personality. They got right to the heart of what makes us special, and provided all the technical expertise to match.
We know not for profit budgets can be tight, and that every penny matters. Our approach is to work with you to understand your budget, understand your requirements, and understand the solutions we can provide that connect the two and maximise value.
But one thing we don’t do is just take you maximum budget and price ourselves a few pounds under. We cost up exactly the services we think will solve your problem, or seize your opportunity, and if they don’t fit, we won’t force them. No cut corners, and no lack of commitment.
Get in touch