Following our success working with global human rights charity Equidem on the Men’s World Cup, we were tasked with implementing PR, Social and Paid Media activity for the Women’s tournament in the summer of 2023.
Our objective was simple: To raise awareness of the exploitation of workers – particularly women – in the FIFA garment supply chain (the factories which manufacture clothing for FIFA). With a tight turnaround, we were able to amplify the voices of the workers through targeted press outreach and a refined social and paid media campaign.