Integrated communications agency, ilk, has announced the completion of a new brand creation and website project with music lesson start-up, Learning Music.

When Learning Music first approached ilk, it had the business concept, the brand name and plenty of ambition – but needed an integrated agency that would be able to translate that concept into a clear, accessible creative vision.

Working closely with the Learning Music team, ilk established a creative approach that spanned fundamental elements such as logo, colour palette and key brand messages, right through to bespoke graphic devices, image treatment and tone of voice.

Now live, the website, which ilk designed, wrote and developed in full, is the first application of the new brand.

David Major, Founder and Managing Director of Learning Music, commented:
“When you’ve got a business concept that you are really passionate and excited about, it’s really important to work with people that share that excitement with you. From our first meeting ilk did that, and I think it can be seen in the work that they produced for us. I really enjoyed working with them and was impressed by how seamlessly the project progressed from concepting right through to web development.”

Lauren Saville, Creative Account Director at ilk, commented:
“We love all the branding work we do, but there’s something particularly fun about creating that identity from scratch – when the inspiration is simply the business vision that the client brings to us. With Learning Music it felt as though we were really helping bring an idea to life; a visual and creative identity that could be a focal point for all the hard work going on behind the scenes ahead of the launch. It was a deeply satisfying project, and hopefully not the last time we work together with David and his team.”