CityFibre needed a big marketing push to support a big UK expansion. Looking to target the B2C market for the first time, it asked us to deliver a major creative campaign to help explain, promote and define the benefit of Gigabit Cities, and the broadband infrastructure that supports it.
Our response was multi-channel and truly integrated, spanning every one of the services we offer. Working to an overarching strategy that focused on relating CityFibre’s core offering to everyday domestic realities, we created a suite of five promotional videos based around a fictional family, the Rushdens. Each video used a different member of the family to showcase the potential impacts of Gigabit Cities.