PR & Digital PR

TRADITIONAL SKILLS, DIGITAL INSIGHTS.

ilk and PR have history. We’ve been building media relationships for over 20 years, and even though building brand awareness never changes, these days we’re as much about building backlinks and strengthening sentiment as we are about press cuttings and column inches.

We offer the traditional and digital as complementary partners. Because our expertise in Digital PR – bringing traffic to site, improving SEO and forging a bulletproof online reputation – is rooted in those traditional skills. Predicting and exploiting the news agenda, understanding our audience’s motivations and seamlessly balancing the scope of the big campaign with the day-to-day activity no brand can do without.

And with two decades’ experience comes the broadest client base possible. Home and interior, lifestyle, retail, property, tech, travel and logistics. Construction and craft beer. Public sector, third sector, private sector and beyond. For one-off campaigns, light-touch retainers and fully integrated campaigns.

LIFE LIVED ONLINE.

Working hand in hand with our SEO team, our Digital PR offering is always grounded in audience understanding. Through listening tools, research and personal insight, we plan strategies that resonate and achieve. 

Newsworthy campaigns backed by linkable, optimised assets, supported by digital facts. All driving high authority backlinks to your site from key press titles, with the knock-on effect of boosting SEO and search rankings.

THE FUNDAMENTALS.

You’ll still find the traditional tools of the trade in our PR toolbox. Reactive PR and newsjacking, crisis comms, the proactive work of finding opportunities for comment, thorough media monitoring and the events, press trips and media visits that grab attention and drive engagement.