Leeds-based integrated ilk has been appointed by Active Partnerships to deliver a campaign which supports children and families across the country during summer holidays by ensuring access to free activities and meals. 

The Sport England-funded programme aims to encourage parents and children from lower income areas within the UK to sign up to their local authority’s free holiday activities and food programme. 

ilk has been developing all creative for the campaign and has been promoting the programme through a series of regional paid media campaigns using postcode data to target parents and children living in some of the most deprived areas of selected regions. 

Nicki Couzens, Business Support and Communications Manager at Active Partnerships, said: “We were really impressed with ilk’s pitch as it was clear they understood the importance and objectives of the campaign. Their pitch included innovative and creative ways to ensure we are able to reach the parents and children who stand to benefit  most from the programme.”

Nev Ridley, Managing Director at ilk Agency, added: “We’re incredibly excited to be given the opportunity to work with Active Partnerships on such a fantastic programme. Not only will the campaign enable us to showcase the best of our creative and paid media capabilities, but it also allows us to play our part in supporting a very worthy cause, and one which the team feel very passionate about.”

For more information please contact Brittany Noppe at brittany@ilkagency.com