ilk announces partnership with software and funding experts, Flo.
Leeds based integrated agency, ilk, has announced that it’s working with temporary recruitment software and funding experts, Flo.
Starting with brand strategy and then looking at design, website and ongoing communications, ilk will be helping Flo to evolve and develop its brand to help highlight its core service proposition.
Phil McDonald, Director at Flo, commented:
“We actually first made contact with ilk a few years ago, and although we didn’t end up working together then, the proposal they put together really stuck with us. When we realised we wanted to evolve our brand and relook at our proposition, it was an easy decision to get back in touch. We’re really excited about the project and the insight ilk will bring to the table.”
Nev Ridley, Managing Director at ilk agency, commented:
“We were delighted when Flo got back in touch with us. We saw straight away that they had a very clear and distinct business concept – one that we felt was built into the the brand name they already had – but that there was still a lot of untapped creative potential in terms of the brand delivery.
“We’re still hard at work on the project, but our focus has been to hone in on the areas whereby Flo can offer its customers something different, and then craft that into a simple yet powerful sell. If we get that right, we think we’ll be able to help Flo not just in terms of driving new business, but in terms of better engaging and communicating with its existing customer base.”
This latest partnership follows ilk’s recent new business wins such as Sheffield City Council and the expansion of the company’s board.
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