TWTW #49: The World’s Cutest Dog, Marketing Fails and a Pound of Nothing

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25.01.2019

With the National Television Awards on Tuesday and the Oscar nominations rolling in, the awards season has officially begun. But here are five more things that sum up the week that was…


A Sad Farewell

As if the January blues weren’t enough, it has been announced that Boo, the ‘world’s cutest dog’ has died from a ‘broken heart.’

This is not a drill.

His owners shared the sad news to his 16 million followers on Facebook in a post on Saturday.

Shortly after Boo’s best friend Buddy died, Boo reportedly showed signs of heart issues. His owners think that ‘his heart literally broke when Buddy left us.’

Tissue anyone?  

Boo’s owners thanked his fans for their kind messages and posted that ‘we know that Buddy was the first to greet him on the other side of that rainbow bridge.’

RIP lil’ guy.

 

Named and Shamed

English actress, Jameela Jamil has called out Avon on their recent skincare campaign which promised to reduce cellulite and soften stretch marks. The advert included the slogan ‘dimples are cute on your face (not on your thighs).’

Jamil, who’s not one to shy away from naming and shaming brands that target the insecurities of young audiences, (see her recent clap back against Cardi B for endorsing a laxative ‘detox-tea’ – it’s brilliant), took to Twitter once again to make a public plea for everyone to ‘stop shaming women about age, gravity and cellulite.’

 

Within a mere five hours, the US branch of the company responded to the actress, promising that it has ‘removed this messaging’ from all of their future marketing materials.

Go Jameela.

 

It’s a….

Lasagne!

Think you’ve seen it all when it comes to gender reveals? Think again.

We’ve seen balloons, cakes, confetti cannons, even an accidental forest fire but apparently that’s still not enough. The latest fad to hit the market is a gender reveal lasagne.

Expecting a baby? Well this unique unveiling can be yours too, for just $140.

Yep, you heard correct.

That’s one hundred and forty American dollars for a tray of oozing meat and cheese covered in pink or blue food colouring. At least it will taste nice… right?

 

The Gift of Nothing

High street giant, Poundland has landed itself in a spot of hot water this week with its Valentine’s Day product – a literal ‘Gift of Nothing.’

The heart shaped plastic packaging, naturally priced at £1, has been slated by charities and environmental activists on the internet for its wasteful use of plastic.   

Blogger Stephen Milton, took to Twitter, stating: ‘Nothing fun about this gross use of unnecessary plastic packaging… massive PR FAIL.’

As we’re moving towards a society which is much more environmentally conscious and considerate about the use of plastic, it’s surprising to see such a faux-pas by the famous retailer.

And finally…

 

Daily Fail

Microsoft warned browsers away from the Daily Mail this week in its fight against the spread of ‘fake news’ (Cheers, Trump).

The publication’s website was ranked one out of five stars for credibility on the Microsoft Edge mobile browser, which uses a third party plugin called Newsguard.

Microsoft finally flagged the scandal as an ‘egregiously erroneous classification’, but not before the twittersphere could revel in the Daily Mail’s misfortune.

Online rivals Buzzfeed were particularly happy to rub the Mail’s collective noses in it, posting their own five star rating for comparison.