1st April. April Fools’ Day. The most important day in the calendar year for PR stunts.
As our PR team sat down to read the papers this morning, there was a sense of scepticism in the air. Not one of us wanting to be caught out by this year’s pesky April foolers.
But alas, you can’t catch out this quick-witted bunch.
Here’s a roundup of our favourite April Fools’ stunts of 2019…
A 50 pence piece of… poo?
The first suspicious article that we laid eyes on in our morning sit-down was The Sun’s rather ambitious attempt to fool the public that the latest limited edition coin collection would be based on popular… emojis.
The quirky collection will (supposedly) include six of the most recognisable emojis including a heart, a flame, a peach, an aubergine, a crying laughing face and, of course, the poop emoji.
Their coin expert, Penny Silver (nice touch), commented on the launch: “What with Brexit, Royal Mint must have decided everyone could use some light relief.”
Good try, but you ain’t fooling us.
Now you may remember Coca Cola’s brilliant prank last year in which it “launched” three new exotic flavours: avocado, sourdough and charcoal, that were ‘inspired by millennials.’
They certainly had some of us fooled.
Well this year, Maryland took the superfood snacking trend to the next level.
Introducing the Avocado Cookie.
Tailored to the more *ahem* adventurous palette, the cookie promises to be an “instagrammable snack” like no other.
The influencers are probably secretly gutted that it’s fake.
Give the dog a drone
One for the doggo lovers.
The Times also joined in with the festivities, by announcing the latest product to hit the pet market, the ‘Drone Dog Walker.’
A device that walks your dog for you, includes both an inbuilt microphone and camera, so that you can talk to your dog from the comfort of your own home whilst it strolls the park with your flying robot.
Are you sold? Well, this snazzy device can be yours, for the small price of £200 (Monopoly money is also accepted).
We’re not so sure we’d want to replace our dog walking duties with robots just yet, but we do like a nice canine-themed campaign.
A cure for man-flu?
Next up, the Daily Star also tried to convince the public that the NHS was launching a ‘free beer’ prescription for ‘run-down Brits.’
Because everybody knows there’s nothing that grabs the attention of the UK public more than the promise of free booze.
According to the paper, repeat prescriptions ‘will have to be signed off by GPs weekly to prevent “abuse of system” according to their spokesperson, ‘Michael Fabricant’ – we just can’t work out if this is a made up person (lookup: fabricant) or the MP whose hair has been centre stage in parliament.
Nice try. But we’ll stick to our weekly beer o’clock on a Friday afternoon, thanks.
At least that beer is real.
Bad news for catfish?
Dating app giant, Tinder, trolled its users in a spectacular way, by announcing plans to introduce a ‘height verification badge.’
You can almost hear the sound of the catfish deactivating their accounts.
— Tinder (@Tinder) March 29, 2019
The new feature promises to use ‘state-of-the-art verifying’ to approve (or deny) users’ claimed heights.
The plans have of course since been revealed as a hoax.
So all you five-foot-something Tinder users can relax.
For now, at least…