To celebrate its 10th anniversary, client Little Valley, created a special new variety. Our job was to brand it and then launch it with a targeted seasonal campaign.
Making simple use of roman numerals, we suggested ‘LVB X’ as the name. To go with it, we designed an upmarket progression of the Little Valley label, retaining some elements of the brewery’s established template, but incorporating a new black and gold colour scheme and bespoke fonts and illustrations to emphasise the craftsmanship behind the beer.
