Taking Leeds to the world.
Visit & Conference LeedsThe Opportunity
Both Visit Leeds and Conference Leeds serve our city in different ways, handling tourism and conferencing respectively. Across several years of ongoing partnership, we were tasked with taking Leeds to the world, bringing visitors to the city and boosting business as a result.
The Services
The Approach
Briefs from the Conference Leeds and Visit Leeds teams played to all our integrated strengths, drawing on everything from digital PR and SEO specialisms to web development and creative ideation.
Across our relationship we delivered everything from groundbreaking interactive maps for conference organisers, hosted on a bespoke new website with a fit-for-purpose brand, to SEO and PR that told Leeds’ tourism story and helped the COVID recovery.
PR Results
77 pieces of coverage across online, print and broadcast
Coverage
The Sun, The Guardian, The Times, The Independent, National Geographic, Travel Daily, Drift Travel and BBC Radio Leeds
