Marketing the smallest room in the house.
Sanctuary BathroomsThe Opportunity
Sanctuary Bathrooms offers a premium interiors experience for retail and trade customers, with a range of respected suppliers and a headquarters just around the corner from our office in Leeds.. They asked us to turn on the PR taps with campaign, reactive and proactive activity.
The Services
Coverage
Daily Express, Ideal Home, The Mirror, The Sun, Daily Record, The Scotsman, House Beautiful, Country Living and Woman & Home
The Objective
Bring our integrated skill-set to bear on a fully-fledged comms brief, bringing fresh ideas and innovative targeting to the table. Digital and traditional PR, organic social, paid media and SEO are all part of the offering.
The Approach
Our tactics were to push their premium offering, highlighting a mix of product-specific messaging and industry thought leadership, whilst building out SEO-focussed articles on site. We’re also on hand for relevant trade PR, like the successful opening of a new warehouse.