My Windows & Me.
Residence CollectionThe Opportunity
The Residence Collection are experts at what they do – designing beautiful and functional windows and doors in keeping with the heritage styles often required for properties in conservation areas and listed locations.
It’s our job to help them connect that expertise with customers, both B2C end users and B2B installers in their industry.
The Services
The Objective
We were tasked with bringing that ambition to life across a full PR campaign, drawing on our integrated strengths across everything from comms tactics to creative delivery.
Testimonial
“We are really pleased with our increase in PR in both the consumer and trade magazines. A key highlight has been the My Windows & Me campaign where we used a minimal marketing budget, but with the PR content and the other key channels such as social and email marketing, helped create possible leads worth over £1.5 million and generating great business for our installer network. We are excited to see how the partnership develops and our plans for 2024.”
Jo Trotman, The Residence Collection
The Approach
Rather than run with one overarching, take it or leave it idea, we split our campaign activity down into targeted, seasonally-sensitive campaigns themed around ‘My Windows & Me’…
Each campaign was aimed at a clear cut press niche, based on research, search data and industry insight. The coverage and results rolled in, leading The Residence Collection to commit to taking ‘My Windows & Me’ onward as part of ongoing activity.