Lightning fast life.

Quickline

The Challenge

Quickline arrived with a revolutionary offer – broadband designed to connect a rural audience left behind by bigger providers. But their positive mission was restrained by an outdated brand and a need for a clear and defining mission.

The Services

  • Branding.
  • Strategy.
  • Campaigns.
  • Copywriting.
Papers on a table showing the Quickline design process. Someone is drawing the logos and someone is picking colours.
A Quickline advert on a board at a bus stop stating 'Lightning fast life. Wherever you live it. Broadband for the better.'
A town in the countryside with the Quickline logo in the middle.
A person wearing a green Quickline branded sweater with the text 'Quickline' and 'Broadband for the better' on the back.

The Idea

Our clarion call was ‘broadband for the better’, creating a full fibre future for the disconnected. A revolutionary tone of voice, matched by an engaging new brand centred on the iconic, in situ Q.

Imagery centred on rural communities and people Quickline’s audience would recognise as authentic, with a rollout covering everything from exhibition stands and vans to a new website, social media and printed sales collateral.

A project with a positive vision, and one our team worked hard to turn around in just four months from the first green light to the final execution.

A green Quickline lanyard with two cards attached. One card is green with the Quickline logo and the other is purple and states that employee name and job title with the Quickline logo.
An embroidered Quickline logo on purple fabric.

Think we could be the ideas people you’re looking for? Let’s talk…