Ian & Erin Haler.
NHSThe Challenge
NHS Leeds West asked us to produce a video to help promote its asthma awareness campaign. Aimed at children, the intent was to remind kids to use their brown and blue inhalers.
The Services
The Idea
Keeping our audience front of mind, we wanted to deliver two simple but direct animations. The idea was that we’d make each inhaler a character – little, pocket-sized buddies to help the children in our videos understand how to manage their asthma.
Iain Haler was our blue inhaler, while Erin Haler was our brown inhaler.
The Output
We created two bright, simple and engaging animations, with voiceovers delivered by local children.
We then supported the launch of the videos with some strategic social recommendations.
The Process
1. Concept
2. Script & Storyboarding
3. Voiceover Recording
4. Animation
5. Social Support