Bringing style home.
LPD HomeThe Challenge
Long-standing client LPD Doors came to us with a somewhat neglected sister brand – LPD Furniture, importers of stylish and accessible interior pieces for national chains.
They knew it was time for change, but the name, strap, strategy and creative were all up for grabs.
The Services
The Process
1. Brand Audit
2. Brand Workshop
3. Brand DNA
4. Creative Execution
The Idea
We took the LPD team on a house tour of branding possibilities, offering multiple route options based on varying strategic priorities.
After a thorough brand workshop attended by key stakeholders, we explored diverse options including a totally fresh, consumer-oriented brand. But ultimately, the brand equity in the LPD name, and the pride in association with the wider business, won the day.
LPD Home was the final result, offering a sleek and stylish brand fit for modern consumers and retail buyers alike, ready for social, web and even global trade shows.
