An audience-focussed online showcase.
LPD DoorsThe Challenge
LPD Doors, the UK’s leading supplier, is a rapidly growing business with a relentless focus on quality and service. But their online presence lagged behind their brand, and their audience too, after years of content iterations.
We were tasked with bringing much needed focus via a refreshed website, including a new tone, visual style and structure.
The Services
The Approach
We began by defining clear audience groups – traditional trade groups, architects and specifiers, and home DIY customers. Then we created a website structure that catered to their specific needs, offering bespoke messaging and visuals to better convert each individual group.
The Details
The existing site, built on now-unsupported Magento 1, required a full rebuild. WordPress offered the required flexibility and support for the integrations essential to LPD Doors’ online function, alongside the customisation and user-friendly content options their team needed to take the site forward.
Then came migration, with a strategic plan to preserve as much existing organic value and presence as possible, offering the best chance for optimising SEO for best-in-class search on launch, when Google immediately picked up the new site over the previous indexed version.
We also supported the launch with organic social, paid media and digital PR, spreading the word across the channels our targeted audience groups frequented, and the trade media they consume.
