Rebranding a Yorkshire icon.
Kirkgate MarketThe Challenge
Leeds Kirkgate Market is the largest indoor market in Europe, and a true Yorkshire icon. But the real life experience, and the brand that represented it, needed a historic refresh. We were tasked with creating a new identity that worked in harmony with Leeds City Council’s redevelopment plans, with ambitious targets for footfall and rentals relying on sympathetic and impactful execution.
The Services
The Idea
The identity we created worked in harmony with redevelopment plans, focussing on the unique combination of its status as a historic landmark and its future as a thriving urban eating, drinking and shopping destination. As the market itself underwent much needed change, we rolled out the rebrand, including online and print advertising, print collateral, wall graphics, signage and external hoardings.
Weekly Footfall Increased By
400,000