Craft, curation and conveyance.
James Clay & SonsThe Challenge
Craft beer distributor James Clay was proud of its heritage; not just as a company that stayed true to its family-company roots, but as one of the driving forces behind the explosion of craft beer. But when it was time for a new generation to take the helm, their identity needed a similar generation refresh.
The Services
The Idea
Having worked with the marketing team at James Clay for a number of years, they asked us to deliver a rebrand that would more closely reflect their core values. This was to be orientated around a name change to ‘James Clay & Sons’ – in line with the leadership of the company being passed down from founder Ian Clay, to son James.
The Process
1. Brand Audit
2. Competitor Research
3. Brand Workshop
4. Brand DNA
5. Creative Execution
