Experts in the Logistics of Live.
Global MotionThe Challenge
Logistics specialist Global Motion wanted a brand more aligned with its core customers in live entertainment.
It was looking to stand out amongst its competitors and bring a creative edge that could showcase its strengths as a business.
The Services
Our Approach
Knowing we needed to keep the logo, our approach was to turn the volume up on everything else.
Echoing the immediacy of the live experience that Global Motion services make possible, we used big bold typography, vibrant colours and geometric graphics to generate impact.
However, beneath the noise, was a graphic system rooted in subtlety, channelling the angles and arcs of the original logo. The concentric curves were enhanced to create a visual sense of dynamism and movement within every brand application.
Outputs
As part of this project we delivered full brand guidelines as well as website design, key messaging, stationery and a suite of social assets.
