Changing car buying.
FlipitThe Challenge
Flipit – a start-up online car selling service – had the business model, but not the brand proposition. They approached us to help them create a vibrant, accessible and future-proof identity.
The Services
The Process
1. Brand Audit
2. Competitor Research
3. Brand Workshop
4. Brand DNA
5. Creative Execution
The Idea
In a crowded market, Flipit needed a standout USP. So we found the pain points for consumers – dodgy offers on the doorstep, unreliable customer service and high pressure sales techniques – and crafted an identity that offered the opposite.
Testimonial
“The collaborative deep dive into our brand didn’t just help ilk create a brand we love. It also helped us better understand our business, and our customers.”
James Tomlinson, Director of Flipit
