Clever kids’ products.
doddlThe Opportunity
doddl specialises in kids’ products that make family mealtimes easier and more enjoyable, and they needed an agency partner to deliver their brilliant solutions to the audience they deserved. As our relationship grew, doddl made use of virtually every aspect of our integrated offering, expanding from impactful consultancy to a retained partnership.
The Services
The Objectives
Establish a strategic market position
Grow an audience on social
Build a brand that connects with real families
Deliver an eCommerce website
The Approach
Our creative approach was all about consolidating doddl’s existing brand, and expanding it in areas of opportunity. So we created a full brand DNA document and social playbook, ready to bring clever kids’ cutlery to real families everywhere.
Then we built a fully functioning eCommerce website to act as a hub for our comms activity, delivering an always-on paid advertising strategy backed by digital PR and influencer activity to build brand love and, most importantly, boost sales.
