Finding a place for fitness.
Couch to FitnessThe Opportunity
Couch to Fitness provide free workouts for people looking to get active at home, and over the past few years they’ve asked us to bring our social and paid media skillset to bear on a range of hyper-targeted campaigns designed to get specific audience segments moving.
The most recent targeted pre- and postnatal mums.
The Services
The Approach
We created a channel strategy, messaging suite and keyword strategy, before executing the campaign through a tight test and learn mechanism, optimising across all channels according to best performing message, imagery, format and post copy.
Testimonial
“ilk Agency was the absolute dream team! Throughout a long-term marketing campaign, they were attentive each and every step of the way. Working with ilk put us at ease and we were confident at the end we went with the best possible agency. They had gone above and beyond what we requested.”
Jessica Milloy, Couch to Fitness