Comms for a craft icon.
BrewDogThe Opportunity
Our relationship with BrewDog goes way back. So when one of Britain’s best loved, and most recognisable, beer brands comes knocking, you crack open a cold one and get to work.
The brief is to provide a safe hand at the tiller of good ship BrewDog, offering consumer PR and social support for a new era. Less punk challenger, and more craft beer icon. Our remit is everything from new beer and bar launches, to seasonal activations, collaborations and campaigns.
The Services
The Approach
We started by getting our cans in a row. Clear ways of working, sign-off procedures and brand immersion fit for a busy comms operation.
First on the bar were a pair of typical BrewDog opportunities – a groundbreaking new low-ABV launch, Cold Beer, and the return of a beloved competition, Cash Cans. Before long, we were headfirst into Father’s Day gift guides and outreaching a huge summer of sport and music.
Across regular ideation sessions and reactive monitoring, we’re constantly on the hunt for opportunities for BrewDog to be part of the conversation, or capitalise on trends with killer campaign ideas that cut across channels.
Titles Including
Sky News, Evening Standard, Metro, The Independent, The Telegraph, The Express, The Sun, The Scotsman, GQ and Men’s Health
The Support
Alongside PR, our social and production expertise were also brought to bear where they would make the most impact. So when the UK Government dropped a surprise July General Election on the media, we launched into action to capture video and photo content for Vote Punk, BrewDog’s get out to vote initiative.
We also devised an integrated social and PR campaign around The Best Sound in the World, taking to the streets with heart rate monitors and headphones to find the most pulse-racing sound using vox pop videos. And our survey said… opening a fresh can of Cold Beer!
The Future
After a successful first six months, we’re already looking to 2025, working in tandem with BrewDog’s marketing team to support their ongoing priorities, launches and activations as they find new customers and grab a bigger slice of the beer market.
All filled with positivity and a focus on what BrewDog does best. Great beer!
Highest DA
Independent, Telegraph, The Sun, Mirror, MSN, Yahoo, The Standard