Cans, wings, spandex & claws.
BrewDogThe Opportunity
Ahead of the release of Wolverine & Deadpool, BrewDog hooked up with Disney to create a special edition can and an in-bar wings experience, including two special flavour combos and a promo platter.
The Services
The Challenge
Our job was to help promote an influencer launch event for the collaboration, inviting a whole host of key people and making sure awareness of the exclusive event at the Canary Wharf bar rang out far and wide.
The Delivery
So that’s exactly what we did, corralling a wide variety of press and influencers to cover and attend the event, pushing both the purpose of the launch (special edition can and wings promo offer) and the night itself, which included not just food and drink, but all sorts of collab branded merch AND beer pong.