Over a decade of PR.
Barratt DevelopmentsThe Opportunity
There’s something to be said for long-term thinking and Barratt Developments understand that. As the leading national sustainable housebuilder, the business is always thinking about the future – about lives, homes and communities to come.
We’ve been part of that long-term thinking for over a decade now, working on a comprehensive PR and media relations strategy for two regions, including Barratt’s home in the North East and Yorkshire East.
The Services
Testimonial
“The team at ilk are an integral part of our marketing function across Yorkshire East and the North East. They understand our brand, our mission, our customers, and the local and regional press we depend on too.”
Derek Harris, Head of Public Relations for Barratt Redrow PLC
The Objectives
Driving footfall
Sales targets
Supporting national messaging
Crisis management
Stakeholder management
The Approach
What began as a single campaign – ‘Build, Buy and Belong’ – has now grown to span over a decade of work, covering everything from seasonal and local activity to full scale crisis management. A typical week could involve a visit from an MP, an event at a local school, the launch of a new development, and much more in between.
Our ongoing success relies on deep integration with Barratt’s team at all levels from sales executives to MDs. We know their priorities and ways of working inside out, so we can anticipate comms requirements and offer tangible, measurable solutions year after year.
