It’s time to go big on steak.
ASDAThe Challenge
Long-standing client ABP approached us with a brief for a unique proposition: a new steak brand for the UK market, sourcing 21-day matured prime cuts from around the world.
Our challenge was to bring this story to life in store and online.
The Services
The Project
The project had two main outputs. The first was delivering eye-catching designs that would grab shoppers’ attention as they browsed a crowded beef aisle. The second was an engaging microsite, communicating the range offering and delving deeper into the origins of the brand.
The result was a bold, colourful brand that was full of personality. The new designs added variety to the beef aisle, while the microsite (linked by a QR code on packs) invited shoppers to explore further information. Now proudly on ASDA shelves nationwide.