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Helping young people.

Aardman Animations
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The Opportunity

It’s not often you get as meaningful a campaign objective as the one Aardman Animations set us in 2021 – become part of the conversation on young peoples’ mental health, and change it for the better via creative from the Bafta-winning studio.

The Services

Traditional PR.
Digital PR.
Organic Social.
Paid Media.
Creator Management.

638k

total video views

977

total links secured

294k

total website page views

1k+

messages received

17k+

combined social media reach

A photo of a phone showing an instagram story from the what's up with everyone Instagram channel
An instagram post from the what's up with everyone instagram showing an Aardman Animation style clay character in a bin that is labelled 'shame bin'

The Campaign

What’s Up With Everyone?

Targeting

Young people
17-21

Sharing Online Spaces

Instagram Grids
Stories
Polls
YouTube
Twitch Streams
TikTok Challenges

Campaign Reach

8,248,148

Influencer Engagement

Stephen Fry
Ovie Soko
Chris Hughes
Tom Read Wilson
The ByteHouse
James Buckley
Chris Hughes

An Aardman animation, clay style cartoon character next to a plant with text that says 'we're just like plants you know, we all grow differently'
A photo of a phone showing an instagram post from the what's up with everyone Instagram channel

Total Coverage

BBC News
Sky News
ITV News
MSN.com
LadBible

302 pieces across consumer and trade