Unifying a brand for business growth.
Northgate Vehicle Hire was in the process of unifying its regional branches under one brand. Our job was to create that brand, a user-friendly website and a supporting internal Health and Safety campaign – one that would also help embed the new branding with employees. Wanting to make the campaign accessible and entertaining, we created a suite of animated characters to engage our audiences.
The rebrand was further supported by a communications campaign, which saw us working in partnership with the marketing team to deliver a two-year plan. The plan was designed to raise the profile of the Northgate team as opinion leaders and we delivered this through a hard working press office.
This involved social media support as we showcased news on depot investments, new appointments, partnerships and service launches, in addition to securing case studies, features and profile slots in the trade, national, regional and vertical media.
- Coverage in The Times, Financial Times and on ITV News during its 6pm prime time slot
- 97 pieces of trade coverage over 12 months
- 25% increase in web traffic
- 834 new Twitter followers
- 205 new Facebook likes